
Author
Niko Moustoukas
Ecommerce Advisor · Agency Owner · Founder
Niko Moustoukas is an ecommerce specialist and founder of Limely, where he helps brands unlock growth through high-performance Shopify and Magento builds. With a background in complex ecommerce projects and a sharp focus on commercial results, Niko blends technical thinking with practical strategy. Outside of agency work, he is building ventures in the gifting and ecommerce space, always looking for new ways to simplify and improve the customer experience. niko.work
10+
Years in ecommerce
60%
CRO increase, automotive retailer
52%
Revenue growth via Hyvä migration
255%
Increase via content-led commerce
12 Guides

Best Shopify Apps for Growing Stores (Opinionated Guide)
Tools7 min read·28 Apr 2026

Ecommerce Fulfilment: 3PL vs In-House — Which Is Right for Your Store?
Operations6 min read·28 Apr 2026

Product Page Optimisation: What Actually Drives Conversions
Conversion6 min read·28 Apr 2026

How to Reduce Cart Abandonment: What Actually Works
Conversion6 min read·28 Apr 2026

Build an AI Agent in n8n to Manage Your Shopify Store
AI4 min read·13 Jul 2025

Best Ecommerce Platforms in 2026
Tools14 min read·11 Jul 2025

Why Smaller Online Stores Are Struggling (And What to Do About It)
Strategy5 min read·5 Jul 2025

How to Build a Customer Loyalty Programme That Actually Works
Marketing8 min read·5 Jul 2025

Customer Retention Strategies for Ecommerce: How to Keep More Customers for Longer
Marketing9 min read·5 Jul 2025

5 Ecommerce Metrics That Actually Matter (And 3 to Ignore)
Analytics7 min read·20 Jun 2025

7 Quick Wins to Increase Your Online Store's Conversion Rate
Conversion7 min read·20 Jun 2025

How to Grow an Email List for Your Online Store
Marketing7 min read·20 Jun 2025